DHA Bahawalpur - yasirrasheed.com

Client

DHA Bahawalpur

Role in project

Ad Campaign

Services

Key Visuals

OOH

Media Plan

About this project

Developed Digital and Traditional marketing ad campaign for DHA Bahawalpur, introducing creative ideas to boost brand visibility.

I worked on the branding of DHA Bahawalpur, where I designed ad campaigns, outdoor marketing, and introduced innovative creative concepts to strengthen the brand’s presence. My contributions helped the project stand out in a competitive market and engage its target audience more effectively.

Relevance

Lead the creative direction and identity redefinition for a nationwide advertising campaign pitch for a landmark regional development.

Creative Strategy

Blending the rich, historic aesthetic of Bahawalpur with modern high-end visuals to position the project as a premier, aspirational housing community.

Key Challenge

Bridging the gap between the city’s traditional heritage and a new premium lifestyle to persuade a local and national audience to invest in a modern residential infrastructure.