Client
New City Paradise
Role in project
Creative Direction
Services
Brand Identity
Brand Direction
Digital Strategay
Messaging
About this project

I took a brand that didn't exist yet and built its entire visual and strategic foundation from scratch, turning a new development into a household name.

Relevance
Establishing a high-end visual identity for a premier real estate development to capture market share and attract serious investors in a competitive landscape.
Creative Strategy
Utilizing innovative, high-fidelity visual storytelling and "enchanted" atmospheric rendering to showcase the reliability and unique lifestyle value of New City Paradise.
Key Challenge
Building consumer trust and brand recognition from the ground up in a market dominated by well-established housing brands where investor skepticism is high.

© 2026 Yasir Rasheed. All rights reserved.

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