Client
Kansai Paint
Role in project
Brand Manager
Services
Brand Guardianship
Identity Management
Multichannel Brand Control
Strategic Communication
About this project

I served as a Lead brand guardian, ensuring Landor-designed global standards were flawlessly executed across all retail and corporate touch points.

I served as the primary brand guardian for Kansai Paint’s architectural and home decor division, managing a sophisticated visual identity originally developed by Landor. Responsible for upholding strict brand management across all touchpoints, from corporate literature and retail guidelines to high-level architectural presentations. By overseeing the detailed application of the brand’s global standards, I ensured that every piece of communication reflected the company’s position as a premium leader in color and protective coatings.

© 2026 Yasir Rasheed. All rights reserved.

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