European Union - yasirrasheed.com

Client

European Union
Ministry of Human Rights

Role in project

Event Managment / Branding

Services

Venue Branding

Event Marketing

Promotional Material

About this project

I am honored with a project from European Union Pakistan and Ministry of Human Rights to help ignite the awareness

Conceptualized and managed the complete event on behalf of EY Pakistan for European Union creating intrigue graphical approach and the thought-provoking ad campaign was the first step of the process, then chosen the venue (Serena Islamabad) and managed all the aspects of the event from top to bottom.

Relevance

Orchestrating a strategic awareness campaign and high-level event for the European Union Pakistan and the Ministry of Human Rights to drive social impact.

Creative Strategy

Developing a thought-provoking graphical approach and ad campaign that utilized intrigue and visual storytelling to ignite public conversation on critical human rights issues.

Key Challenge

Managing the end-to-end execution, from conceptual design to logistical management at a premier venue, while balancing the complex communication requirements of international and governmental stakeholders.