New City Housing - yasirrasheed.com

Client

New City Housing Project

Role in project

Brand Managment / Elevation

Services

Digital

Visual Merchandising

Promotion

About this project

Elevating the brand and corporate identity, brand guidelines, and strategy (Traditional/Digital)

Developing the brand and corporate identity, brand guidelines, and language is what I do for New City and New City and New City Arcade, we are continuously elevating the brand, it is equally important for me to create the brand that is memorable and gets registered to the wider audience to gain a fair market share.

Relevance

Architecting the master brand and corporate identity for a major real-estate developer, encompassing multiple high-scale residential and commercial projects.

Creative Strategy

Developing a comprehensive brand language and strategy that bridges traditional and digital platforms to ensure a cohesive, premium presence across the entire corporate ecosystem.

Key Challenge

Continuously evolving the brand’s visual guidelines to maintain market freshness while ensuring the identity is memorable enough to secure a dominant market share in a competitive landscape.